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This is ‘an oldie but goodie’. It was first printed over 75 years ago but has remained as one of the top sellers for over 50 years and is as practical today as it was when released.

This book covers some basic principals that Mr. Carnegie developed through study of his successful contemporaries as well as his own success in business.

The book consists of four parts:

  1. Fundamentals for dealing with personal relationships
  2. Six ways to get people to Like you
  3. How to win people to your way of thinking (effective persuasion)
  4. On being an effective Leader

I love his intent in this book – not as a way to learn how to trick people – but really how to change your behavior to more effectively respond and consider what other people need and desire in relating to them.

Some of my favorite takeaways:

  • Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” – As you develop and grow your business, be fully prepared for disappointments and discouragement. These are inevitable. Ask yourself “What can I learn?” from that disappointment.
  • Knowledge isn’t power until it is applied” – One of the things I stress in my program and with my clients is to leverage knowledge when you can use it. This is the most effective way of embedding the knowledge deep and harnessing the power to benefit our path to success.
  • A person’s name is to that person the sweetest and most important sound in any language” – Learn a person’s  name, how it’s spelled, pronounced and use it frequently and genuinely. This will build rapport and intimacy.
  • People crave appreciation” – When was the last tie you told your wife/husband, kids, business partner, co-worker, etc. that you really appreciated them? We need to sincerely express our genuine appreciation often.

This book allowed me to change the way I think about interacting with other people

How many times would you like to change those around you?  Tell them how they should be doing something or criticize what they have done?
That’s all fine and good.  However, why not begin with yourself?
“From a purely selfish standpoint, that is a lot more profitable than trying to improve others – and a lot less dangerous.” -Dale Carnegie

This is one of my ‘go to books’ in my library which I go back to at least a few times each year.  It always reminds me to remain ‘other focused’ rather than ‘inner’ focused.

As always,

Stay On The Rise!


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